Social Value: Our North

We believe in purpose over profit, that a company should exist to achieve something other than making a profit.

Our purpose is to make public charging stations ubiquitous so those who want to, can buy electric vehicles.

These are our values that drive our purpose.

Use zero carbon across the company.

We use 100% renewable energy through our charging network.
We cover electric vehicle charging costs for all our employees’ motoring.
We provide a salary sacrifice scheme to encourage employees to purchase electric vehicles.
We encourage our installation partners to move to EVs for installation and servicing and expect them to be fully electric by 1 January 2020.
We propose to measure the carbon use of our software in our hosting partners by 1 October 2018 and thereafter look to reduce the carbon used.
We propose to measure the carbon use of our manufacturing partners by 1 December 2018 and thereafter look to reduce the carbon used.

Be an employer of choice.

Our minimum wage is always at least the London Living Wage for all UK based employees.
We actively recruit across diverse communities to encourage diversity in our workforce. We measure diversity and pay equality.
Our maternity provision is more generous than the statutory minimum.
Our paternity provision is more generous than the statutory minimum.
We give all employees a minimum of 25 days annual leave over and above bank holidays.
All employees are entitled to 10 additional Innovation Days where they can work on company projects not prioritised by their management.
We encourage flexible working hours and locations.
We cover electric vehicle charging costs for all our employees’ motoring.
We provide a salary sacrifice scheme to encourage employees to purchase electric vehicles.

Be loved by our customers.

Our customers are both those who buy our hardware and software and those who use our products to charge their cars.

We publish these values and hold ourselves accountable by our customers to them.
We use 100% renewable energy.
We ensure that our contracts are in plain English; clear and easy to understand.
We do not tie our end users into contracts. We give fair break clauses to our commercial customers. We keep our customers through superior products, fair pricing and outstanding customer service.
We give fair pricing; if a customer downgrades their tariff, we refund the difference.
We regularly (at least quarterly) ask our customers how can improve and add their recommendations into our product pipelines.
All employees share customer care requests and responses.
We answer all customer enquiries with a satisfactory response, that genuinely helps the customer, within 24 hours.
We treat customers like people, not numbers. We are polite, understanding and helpful.
We respect our customers’ privacy.
We communicate transparently and clearly about issues and accept responsibility for resolving the issues.
We measure Net Promoter Score quarterly and aim to always be above +50.

Have loved products.

We prioritise quality over price and speed of delivery.
We prioritise the safety of our customers, the public, our employees and our partners above other aspects of quality. Our products will be tested to the latest, most relevant safety standards.
Our hardware products will last at least 10 years.
Our products should be simple and intuitive – charging should be as obvious as opening a door.
Our software products aim to have zero defects and we fix defects before adding further functionality.
We follow the Agile Principles.
We apply GOV.UK Design Principles.
We ensure that our customer’s privacy is protected.
We proactively monitor for errors and defects and try to fix issues before they are noticed.
We communicate transparently and clearly about issues and accept responsibility for resolving the issues.
We measure Net Promoter Score quarterly and aim to always be above +50.

Our first public charge point’s first public charger install on 11th May 2018

It’s been a rollercoaster couple of years, but today – 11th May 2018 – we installed our first public charge point outside the George & Dragon pub in Marlow.

We shall be leaving the car to charge overnight and enjoying a mini-celebration inside.🍻

Survey: Why aren’t more drivers switching to electric vehicles?

The UK government is actively introducing and rolling out an increasing number of incentives in the push for electric vehicle (EV) adoption. From vehicle tax scrapped for electric vehicles (as of April 2017) to the extension of the plug-in vehicle grant to March 2018, it’s a great time to transition away from fuel vehicles and move towards an electric vehicle.

According to The Guardian, only 3.3% of all cars sold in 2016 were hybrid, electric or used an alternative fuel, while diesel still represented almost half (48%) of all car purchases. But with current incentives rewarding drivers to make the switch, as well as the possible introduction of a ‘toxic tax’ to fuel drivers, why is the shift to EV so slow? What’s holding people back?

We ran an online survey to get to the bottom of this. Through this, we asked drivers the big question: “What is stopping you from buying an electric vehicle?”.

Our results make for some interesting reading…

#5. Charging is too slow

16% of respondents indicated that the time it takes to charge an electric vehicle battery as a major barrier to making the switch. Currently the average time to charge an electric vehicle, from empty to fully charged, can be from 6 to 8 hours (though this varies due to the different battery capacity of individual models). Individual responses indicate the requirement for an increase in the availability of rapid chargers, as a way of reducing these charging times.

#4. The right car doesn’t exist

When it comes to the models and types of electric vehicles available on the market, 27% of drivers suggested that a suitable model has yet to be released. While addressing the current model types available on the electric vehicle marketplace, a number of individual requirements aren’t presently met with what is out there to choose from, including:

  • Vehicle size (“I need a sporty large family hatch/estate car.”)
  • Charging time (“Fast charging – 10 mins”.)    

#3. Range isn’t long enough

28% of participants referenced the vehicle range as a key barrier in making the leap to electric. Presently, most new electric vehicles have a range of approximately 100 miles, but respondents indicated that this might not be enough for their individual requirements…

#2. Too expensive

42% of drivers state the upfront cost of purchase an electric vehicles as the prohibiting factor:

Although electric vehicles are generally more expensive to purchase, there is a range of  low-cost EV options on the market, as well as government grants that can cover up to 35% of the cost of plug-in cars, motorcycles and vans.

So far, we’ve uncovered slow charging times, the right model currently not existing, range not being far enough and price as barriers to the switch to electric vehicles. But what is the main reason, as found in this survey…?

Our survey said…




#1. Nowhere to charge it

Almost half of our survey participants, a whopping 45%, listed having nowhere to charge an electric vehicle as the number one reason stopping them from making the switch. Limited means of home charging (“I need home charging first.”), nowhere to park (“No garage at home or driveway.”) and lack of street charging availability (“Live in a flat, without on street charging.”) all tell the story behind this major barrier.

So here are our top five reasons behind the resistance to switching to an electric vehicle, as found from our survey:



Say hello to – the most convenient way for you to charge your electric vehicle on your street.

Once a unit is installed, all you’ll need is a smartphone and you’re good to go. (…and your EV, of course.)

Now here’s the really clever bit. can be installed in the lamppost on your street, meaning there is no need to add another power supply. Installation is quick, simple and there’s no need to start digging big holes in your road.

Want one in your street? Head on over to to find out if you qualify for a unit in your area.


About the survey

This survey was carried out in March 2017, gathering results from 55 individual respondents. Respondents were able to answer through a mix of open and closed responses.



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