charging using iphone

What’s Slowing the UK’s EV Adoption?

Discover why 88% of people are dissatisfied with public charging and what needs to change to accelerate the UK's EV transition.

Electric Car 'Myths' and the EV Transition

Electric vehicles (EVs) are more visible than ever, but many people in the UK still misunderstand them. A recent YouGov report shows a big gap in how ready people feel to switch: confidence is high in Central London, but much lower in rural areas like the Hebrides.

This case study highlights key reasons for this hesitation. Most people (88%) are unhappy with public charging options. Many also believe EVs will always be more expensive to own. One major issue is the tax difference. Public charging is taxed at 20% VAT, while home electricity is only taxed at 5%. This hits people without home chargers the hardest.

EV MYTHS (1)